Privacy Policy
Last updated: 11th August 2025
1. Introduction
The Performance Equation (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This privacy policy explains how we collect, use, store, and share your information when you visit our website https://www.performance-equation.com, contact us, or use our services.
We comply with the UK GDPR, EU GDPR, and all other applicable data protection laws.
2. What information do we collect?
We may collect the following types of personal information:
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Name, email address, phone number, job title, organisation
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Information you provide via contact forms, email, or phone
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Information shared during consultations, coaching sessions, or event registrations
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Automatically collected data, such as:
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Pages visited, time spent on site, links clicked
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Browser type, device type, and operating system
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Approximate location (city-level) based on anonymised IP
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Cookies and analytics identifiers (see Section 7)
3. How do we collect information?
We collect information when you:
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Complete a contact form or book an appointment
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Sign up for newsletters or updates
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Purchase or sign up for our services
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Communicate with us by email, phone, or in person
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Browse our website (automatic collection via cookies and analytics tools)
4. Why do we collect personal information?
We collect and use your information for the following purposes:
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To respond to your enquiries and provide our services
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To manage and improve our relationship with you
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To send you updates, resources, or marketing materials (only if you have consented)
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To improve our website, services, and user experience
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To comply with legal and regulatory requirements
5. How do we store, use, share and disclose your information?
Your personal information is stored securely and only accessed by authorised personnel.
We may share your information with:
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Service providers (e.g., IT support, website hosting, analytics providers) under confidentiality agreements
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Regulators or legal authorities if required by law
Some data may be processed outside the UK/EU, but only where appropriate safeguards (such as the EU–US Data Privacy Framework) are in place.
6. How do we communicate with you?
We may contact you by email, phone, or post to:
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Respond to your enquiries
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Provide service-related updates
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Send you marketing or event information (only if you have opted in)
You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails or by contacting us directly.
7. How do we use cookies and tracking tools?
We use cookies and similar technologies to:
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Make our site work properly
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Analyse how visitors use our site (via Google Analytics 4)
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Improve user experience and site performance
Google Analytics 4 automatically anonymises IP addresses and collects aggregated data about site usage.
These cookies are only set if you give consent through our cookie banner.
For more about cookies and how to manage them, visit AboutCookies.org.
8. How can you withdraw your consent?
If you have given consent for us to process your information (for example, for marketing or analytics), you can withdraw it at any time by:
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Adjusting your cookie preferences via our site’s cookie banner
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Unsubscribing from marketing emails
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Contacting us at the details below
9. Privacy policy updates
We may update this privacy policy from time to time. Changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
10. Your rights under data protection law
You have the right to:
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Access the personal data we hold about you
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Request correction or deletion of your data
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Withdraw consent at any time
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Object to or restrict processing of your data
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Request a copy of your data in a portable format
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Lodge a complaint with the ICO (UK) or relevant EU data authority
To exercise your rights, contact us at the details below.
11. Contact us
The Performance Equation
T12 Portsmouth Guildhall
Guildhall Square
Portsmouth
PO1 2AB